Crazy in Love - Beyonce
Adheres to common stereotypes. It's very sexual, attempting to attract the 'male gaze'. She is the focus; it's an exhibition of her, and no one else. She is sexual, but still maintains a sense of dominance. There are lots of close ups of body parts, once more presenting her somewhat objectively; however, she maintains control.
Representation of solo males:
Ed Sheeran - Thinking Out Loud
A romantic male lead. Somewhat metrosexual, more intimate and emotional (other genres, e.g. rap, show more stereotypically masculine depictions). Despite Ed being less dominant, he still takes the lead. There is even some, though less obvious, attempt at attracting the female gaze.
Representation of boy groups:
Backstreet Boys - I Want It That Way
The group trys to appear desirable to (perhaps) their main target audience of teens; i.e. the teen heart throb idea. They have a variety of looks, from the 'boy next door' to the 'ordinary Joe' to relate to more people, and seem very manufactured. They is lots of harmonization, and dance routines. It is very much a performance to the camera, and with the adoring fans in the background it seems to be trying to enhance the prophecy of how great they are.
Representation of girl groups:
All Saints - Black Coffee
There is much less focus on attracting the male gaze than in Beyonce's video, though it is still present. Like the boy group they too harmonize, however, there are many more individual sections.
Representation of male bands:
Muse - Mercy
The video has more of a story line than the boy group, and there is a much greater emphasis on the band and music rather than individuals and their appeal.
Hole - Celebrity Skin
There is intensity throughout the performance and through the camerawork. Their attitude is almost challenging the viewers, and there is an equal focus on the women but also their instrument playing.
