My previous indie-pop website research gave me an insight on how artists of the genre layout their websites, and I'll be following some of the conventions used.
All three artists I looked at stuck to very simple yet modern designs, something that I feel is representative of the electro/indie pop genre sound. They also only used a maximum of 3 colours throughout and they all matched with their latest album releases. This gave them a very consistent and professional look, and I've chosen to design my website following these conventions.
I plan for my website to be primarily black and white (like the front and back cover of my digipak) and then for my third 'colour' I'll be using a similar technique to the London Grammar website. I've decided to take some band shots, potentially on Dartmoor and at a beach location, to show the duo and present their fresh, indie and quirky character. However, I plan to edit the photos so they're all roughly similar in colour, so that this will act as my third 'colour' on my website.
It was my website research that swayed me from using my inner digipak design on the website. Despite its effectiveness at showing the duos creativity and imagination on the digipak, I felt that their were too many bright colours for it to look effective on my website - it could feel clustered and this would stray away from the simplistic design I'm after. This is therefore why I've chosen to use band shots instead, with the black and white and simplicity of the website providing the link with the digipak.
My research also showed me how different artists use text differently depending on the image they want to represent; more edgy groups tended to have less text, whereas groups such as Oh Wonder, with their laid-back, gentle style have more text.
I plan to be fairly minimal with my text; however, may create an 'about' page which I've seen on several websites since my initial research in which I will use a fair amount of colloquial language to address the viewers. This will be representative of the character of Oh Wonder and will provide an engaging element; however, on the whole my website will have minimal text and will keep in the simplistic and modern style of the indie pop website design.
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