Thursday, 15 October 2015

Audience Research

I recently completed a SurveyMonkey survey to gain feedback of how different ages respond to the song and also the groups concept. By asking a variety of ages it allowed me to see if our initial target audience (teens to young adults) was the best audience to focus on and also just see any general improvements to our initial concept.


You can view (or complete) the survey here:
  https://www.surveymonkey.com/r/6GK6MRD

Results:


Q2.

“Love and heartbreak”
“Someone is torn between their head and their heart. The singer is conflicted as to what to do, they obviously love the person, but also get hurt”
“Someone trying to shake off some bad feelings, but finding it hard to do so and being confused as they love the person but being in a relationship with them is tough.”
“love, pain, and relationship issues; a classic love song”
“Love and hurt”
“Someone is torn as to whether they should leave their lover. They love the person but also suffer pain from the relationship”
“The timeless classic of love and heartbreak.”
“It's a song about the troubles of a relationship. In terms of characters, it could be any two people at any age as being in love and the trials and tribulations of this are relatable to everyone. I don't particularly like the sound of the person the singer is singing about”
“I think it's about two lovers who are having trouble, with the singer of the song reflecting on how tough it is for him/her”
“A song about relationships and they can be hard”
“It's about love and heartbreak.”
“I think the lyrics show a theme of heart break and emotional pain. The character is obviously someone who's been unlucky in love and been hurt by their partner. Although they still love them they can't carry on being hurt this way or avoid thinking about the past, and so they've decided to end it for their own good.”
“The person singing has been in a relationship where the other person has cheated on them. Leaving them in a mess as they still love the but know in their mind that they shouldnt. They seem torn between what their heart wants to do and what their mind says they should do.”
“Love, a break-up, letting someone go”


“It sounds like a song about breakup and how someone gets hurt. Sounds like the singer cant move on from the situation, and just ends up getting hurt each time they get close. Sounds like the singer was betrayed and cant move on from that. But at the end sounds like he cant stop loving the other person, no matter how much they hurt him”

Q3.

“Very chilled, more up-beat than expected, makes me feel happier than the initial lyrics would suggest”
“It makes me dislike the person for causing the girl pain because the song presents an image of innocence and loss”
“The changes in sound of the song (i.e. quiet at some points and louder and faster in others) is good in representing the confused and changing emotions of the girl”
“Quite upbeat, different to what I expected!”
“Can hear the pain in her voice. Gentle sounds are easy to listen to.”
“Quite up-beat! voice sounds very innocent, makes me want to stand up for her.”
“Very easy on the ears. Very pure voices, makes me relate to and feel sad for the victim”
“Very easy listening, it's relaxing.”
“The track is lighter than i expected, if I was unaware of the lyrics I wouldn't think it was about heartbreak, which is interesting.”
“Quite upbeat! I'm confused as to whether I should feel happy or sad”
“The song is more upbeat than I first thought it would be; it isn't too slow and so it isn't overwhelmed by sadness like the lyrics alone suggest.”
“Due to the lyrics I thought the song would make me feel sad and reminiscent but I think its actually quite acoustically upbeat for a song about love. To me it generates optimistic emotions, like shes trying to move forward and is quite content with the idea of it if it means she can be pain free. It makes you feel quite mentally strong, independent, and confident as if you can finally take charge of your life and remove all the bad parts so you can be care free.”
“Up-beat even though there's a sad theme, makes me resentful of the person it's about.”
“The song sounds upbeat, the tune is more upbeat than the lyrics suggest. It sounds like a difficult battle to move one from the situation”

Q4.

“Good idea, I think your idea of using different locations and weather to represent different emotions will be effective”
“The twist has made me completely change my view on the boy, who i initially thought of as antagonistic. It changes the whole meaning of the song, clever”
“Good idea, can see it working well with this song”
“Nice ending, wasn't expecting it and makes me change my view on the whole song. I picture a car at some point, don't know how it'd be possible but could be nice as a happy flashback with the wind blowing in their hair etc!”
“Make sure the two people acting in it are good, because you don't want to make the video come across tacky and cheesy because the music doesn't fit with that! But good idea!”
“I like the concept. Have fun filming in the rain!!”
“I like the ending! And the different locations sound good. Having her isolated will show her loneliness. Good pathetic fallacy”
“I wasn't expecting the partner to have died. This makes the song much more powerful and makes me reflect on my first ideas! Never judge a book by it's cover I guess! It makes the video different from generic love stories”
“Her walking etc will work well with the soundtrack as its upbeat-ness suggests movement. Good twist, makes me feel bad for initially misjudging the person she's singing about, changes the whole meaning of the lyrics”
“The happy and sad memories will work well with the music. Clever twist at the end!”
“I like the idea, I feel the ups and downs of the music will match the different emotions of different scenes. It mentions a car a lot, could you use a car in filming somehow?”
“I like the concept of flashing back to the happy/sad memories of the relationship as the lyrics suggest a sense of nostalgia, but I dont think the beginning should be walking. I imagine shes driving seeing as it's in the first line and is also a symbol of moving foward and leaving the past behind you. I like the idea of the isolated locations, for example i imagine shes on a long empty road, maybe bad things are happening around her but she carries on driving (in a cool car with no roof) with the wind in her hair and the sun in her eyes as shes heading for a brighter future and not looking back.”
“Good,fast moving plan. I like the twist at the end, adds depth to the songs meaning and makes you question initially formulated opinions.”
“Really good idea. Very dramatic. I like the idea of the different weather for the different scenes”

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