Oh Wonder Case Study

Oh Wonder is a London based duo, new to the music industry scene. The pair (Josephine Vander Gucht and Anthony West) began releasing songs in 2014, and their debt album is self-titled.

Their music genre is alternative pop, with modern and chilled electric ballads being a consistent sound throughout. The balance between the two unique voices is the forefront of the music, and so every song has a very emotive feeling. Despite each song being different, the duos unique style features in every song and so it is somewhat easy for each song to flow into the next. 

Over the past year the pair tried a new business model and released a new song every month onto their SoundCloud account before then releasing all twelve songs in an album in September. This ambitious move proved highly successful with most songs having millions of views on their account, and just emphasises how this young pair are trying new and unique ideas within the music industry with both their sound and their promotion.